Customer growth · AI analytics · London

Turn first-party data into customer growth.

Rapier is a London consultancy that helps consumer brands and retailers unlock the value sitting in their own customer data — and translate it into measurable growth in store, online and across every channel.

360°
A complete picture of every customer — built on your first‑party data
6+
Categories served — Sainsbury's Argos, Castorama, CVC, Kingfisher, Habitat, Medivet
WC2B
Aviation House, Kingsway — Holborn, central London
How we help

Four ways Rapier turns customer data into measurable growth.

From advanced analytics to working dashboards in your hands — we build the infrastructure, not just the slide deck.

01 / Insight

Advanced AI analytics

Proprietary, history‑rich, time‑slicing methods that connect every customer interaction into one rich picture of their relationship with your brand.

02 / Strategy

Offerings & use cases

We translate the data into commercial use cases — what to launch, where to lean in, and which customer to talk to next.

03 / Tools

Power BI & Customer Sandbox

Working interfaces and an analyst sandbox so your teams can interrogate insights and build models, not wait on a deck.

04 / Activation

API integration

We integrate the outputs directly with your activation systems so insight turns into action across every customer touchpoint.

Our capabilities

Built for the questions only first‑party data can answer.

The Rapier Customer Growth Platform helps you build a 360 picture of your customers, then answers the questions every growth team is really asking — but most dashboards can't.

  • ?What roles do you play in your customers' lives — and which roles drive the most value?
  • ?How much value does each customer receive and give — across every channel and every visit?
  • ?Where is the next pound of growth hiding inside your existing customer base?
  • ?Which segments are quietly leaving — and what would bring them back?
Rapier's London workspace at Aviation House — open‑plan studio with collaboration areas. Photo: Rapier Communications Ltd.
Trusted by category leaders we've worked with
Sainsbury'sArgos
CastoramaRetail
CVCCapital Partners
KingfisherGroup
HabitatHome
MedivetVeterinary
The studio

Holborn‑based. Hands‑on. Embedded with your team.

Our team works out of Aviation House on Kingsway — five minutes from Holborn tube. We work as an embedded extension of your analytics, marketing and commercial teams.

Rapier's open‑plan studio space. Photo: Rapier Communications Ltd.

The studio floor

Where strategy, analysts and engineers sit shoulder to shoulder — not in separate buildings.

Aviation House, 125 Kingsway — Rapier's London office. Photo: Rapier Communications Ltd.

Aviation House, Kingsway

125 Kingsway, London WC2B 6NH — Holborn / Covent Garden, central London.

Have a customer-data question that won't sit in a deck?

Send us a line. We'll come back within one working day with a steer on whether — and how — Rapier can help.

Start a conversation →
Direct: 020 7462 1480 · Mon–Fri, 9am–6pm